Case Study: Founders Golf Group

Photo by Deklofenak/iStock / Getty Images

Photo by Deklofenak/iStock / Getty Images

Photo by torwai/iStock / Getty Images

Photo by torwai/iStock / Getty Images

Objective:

The Founders Group International, a golf group selling Tee Time packages and memberships, was looking for a partner to drive positive ROAS during the month of March using a mix of social and retargeting advertisements.

Solution:

The team at Visibility and Conversions developed a plan implementing Facebook advertisements in several campaigns. These advertisements targeted an audience in a 50 mile radius of Myrtle Beach, several drive markets, as well as re-marketing to past buyers. The month of March garnered a 230% ROI on golf packages and tee times purchased. After initial campaign set up, we continued to optimize the ads based on performance.

RESULTS:

  • 6,962 Link Clicks

  • 483,031 Impressions

  • 230% ROAS

  • 37 Conversions

  • Total Sales of $20,350.29

  • 829 Page Likes