Case Study: Myrtle Beach Pelicans

Photo by 33ft/iStock / Getty Images

Photo by 33ft/iStock / Getty Images

Photo by EHStock/iStock / Getty Images

Photo by EHStock/iStock / Getty Images


The Myrtle Beach Pelicans Minor League Baseball Team celebrated it’s 20th season this year. In honor of this special milestone and with the intent of giving back to the fanbase, they launched the My Pelicans Campaign. This was a free benefit program that was designed for locals to say “thank you” for 20 years of support. In exchange, members received savings on concessions, merchandise, exclusive giveaways and tickets.


The team at Visibility and Conversions developed a plan using Facebook advertising to reach the targeted audience. The initial intent of the campaign was to drive registrations for the program. It more than exceeded our expectations, garnering over 3,000 registrations as well as over 400% ROI on tickets sales for games. After initial campaign set up, we continued to optimize the ads based on performance. Ticket sales were not our original intent, however we generated 117 sales with just over 4,500 in revenue.


  • 5,713 clicks

  • 3,053 registrations

  • 407% ROAS

  • 47, 096 engagements

  • 72,564 video views

  • 117 Ticket sales

  • $4,571.50 in revenue

  • 285,389 Impressions